3D Conceptual Design – Why it is Important to Real Estate Developers

Designed by Active Design Systems

Several gatekeepers and stakeholders are involved in the process when a Real Estate Developer is collaborating within a project. Whether the project is residential, commercial, public or private, there are challenges along the way. There typically is a significant amount of work that is required up-front in order to get “buy in” and approval from the various stakeholders and gatekeepers. Not everyone has the good fortune to be able to visit a project office or to be presented with an elaborate scaled model of the project. Presenting the project in the best “light”, with as many details and descriptive tools as possible is the best way to win approval from this group of. Generating interest, developing investor relationships, lifting community support are all key in the success of a real estate development project. For these reasons, smart developers are using 3D conceptual design visualizations in their design and development process. Real Estate Professionals can deliver high resolution, photorealistic images to the stakeholders and gatekeepers in person or virtually through email or links on a website. This is truly the case of, “a picture is worth a thousand words”.


Whatever the scale of your real estate project, the fact is that marketing is critical. Using 3D conceptual design visualizations in your real estate marketing, provides valuable resources and information to the prospect interested in what you have to offer. That prospect can be one of many types, such as; an investor, future resident, business owner looking for a new location and future partners in the development process. Introducing high resolution 3D conceptual design visualizations show your prospects that you understand the market and that those interested need to see what they are buying first. These elements are critical in every step of the process, but especially in the pre-sale phase where you and your team are looking for early sales and commitments from prospects. These high resolution renders may also be used as marketing material for newspaper and magazine stories and articles, your website and many other vehicles of marketing and advertising.


As in all worthwhile marketing, there is a cost associated with 3D conceptual design visualizations, but in most cases the benefits by far exceed the costs. You may consider many key points when conducting the cost benefit analysis of investing in 3D Conceptual Design. Early in the project, you will need to gain approval from individuals such as code enforcement and permit authorities, and financial partners and investors. 2D and blue print drawings with spec sheets are what contractors and tradesmen live by, but professionals such as investors, financiers and municipal authorities can gain a lot from viewing the vision and future from photo realistic images. What these images translate to are a finished project for the viewer, which can and should lead to faster approval times.
Our days are filled with technology, and how we perceive the world is changing every day. Whether you are a real estate developer or professional working in Dallas, Chicago, New York, Atlanta or any other market in the country, you can benefit from using 3D conceptual design technology. Your efforts and projects may include an office building renovation, new franchise concept design, a luxury home design, or a brownstone construction project, our design professional will leverage the latest in design technology to provide you and your customers with the best visualization available.


Photo realistic images are what tell the story better than any business plan or project brief. Showing your future investment and finance partners what their money will be going towards, creates a less questionable environment. When people can see what you are proposing and explaining at any level, in a 3D Conceptual Design image, they can virtually see a completed project. A project that can be marketed, sold and managed before it actually even begins physically. Importantly enough, every stage of your project will require funding. This funding process is ongoing and making the process move quicker by being ready on the front end is critical to the project and process flow. After understanding the benefits of using 3D Conceptual Design and the Technology to deliver this, you may have determined that you need or should need to work with a trusted 3D Conceptual Design Firm to assist you in the approval or pre-sale process of your Dallas or other project.

How to Attract Real Estate Investors 3D Conceptual Design

To successfully complete a real estate development, you need to have access to the appropriate level of funding. Regardless of how large or small the scope of your project is, funding will be needed at every stage of the development. While there are many steps that you can take to secure a real estate investor or several investors to fund your next project, you may consider the benefits associated with using architectural visualization technology from a trusted firm. With a closer look at how this technology can assist you with your upcoming New York real estate development, you may determine that you need to work with an architectural design firm that provides this service to you.

What Investors Look for in a Project

Successful investors will weigh all factors before making sound investment decisions. Analyzing all of the options available, including the look and feel of real estate projects they are considering. To begin with, the investor will want to ensure that the budget that has been assigned to the project is realistic and can be sustainable throughout the project. If budgets fail, the projects are not far behind to fail as well. Providing the investor with the insight and overall design concept is important in the actual presentation of our project to investors. 3D Conceptual Design can play a significant role in the process followed to assure and remove any doubt a potential investor may have as the quality of the project, the planning and design, as well as show that the budget speaks to the fit and finish of the proposed project. Speaking with real estate investors in markets such as Dallas, Chicago, New York, Miami and several others reflect on our beliefs that a strong 3D Conceptual Design will lend itself to a solid investor’s presentation.

Who Needs a 3D Conceptual Design Provider

Real Estate Developers in general benefit from the use of 3D Conceptual Design and should take advantage of the Design Technology. Using advanced design technology to create unforgettable photo realistic images to present to the stakeholders and gatekeepers is a sure way to define the professionalism and quality of the agency.

A Real Estate Developer needs 3D Conceptual Design to illustrate their development project, by adding imagery to what normally would be a simple 2D floor plan with site map and potentially a scaled model of the project. A scale model is something nice to look at, but it doesn’t take the stakeholder inside the property and allow them to see everything as if the property was complete and they were standing inside or outside.

Investors need 3D Conceptual Design services to provide them with details and variations of a proposal which they could only achieve with actually seeing the finished property and or imagination.

Prospective tenants need 3D Conceptual Design to allow them to see the vision, design and how the property will look once finished. Many developers create a property with the plan to pre-sell units to anxious buyers looking to enjoy early entry savings and location selection. In order to excite these future residents, 3D Conceptual Design provides photo realistic images of exactly what the property has been designed to look like.

The Real Estate Development business is very competitive. The fact is that finding a real estate investor to fund your project whether you are in Dallas, Houston, New York, Chicago, or other markets can be very challenging. Other development companies are finding the best providers of 3D Conceptual Design to align themselves with and provide attractive imagery for their future stakeholders.

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